Marketing Download Page- General

Everything but the Kitchen Sink: Marketing Tools for Foodservice Pros

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Turn "Let me Think About It" into "Let's Do It"

Welcome to your all-in-one hub for financing tools that help your team close faster, overcome budget objections, and make premium equipment more accessible.

When financing is used strategically, it's a powerful sales tool, not just a backup plan. This page is packed with resources for both your team and your customers to help you speed up the sales cycle, remove roadblocks, and win more deals. Bookmark it and check back often; we'll keep adding new materials to support your success!

Helpful Links for You and Your Customers

Have a customer that's ready to apply? Send them our quick online application.

When someone is looking for more information or wants to explore estimated payments before applying, send them our financing landing page! It’s packed with helpful details, including a payment calculator. It's also a great page to link to from your own website!

Dealer Training Materials

This section is packed with tools to help your team understand, promote, and maximize financing. From training guides to talking points and integration tips, these resources are built to help you close more deals and make the most of your FS Foodservice Solutions partnership.

Partnership Guide

This guide gives dealers a clear overview of the FS Foodservice Solutions partnership program. It covers how financing helps you close more sales, boost average order value, and support customers. It also highlights the tools, support, and transparency we brings to every partnership!

Partnership Flyer

This flyer shows how we support your sales goals with expert-backed programs, transparent terms, and hands-on support that sets you up for long-term success.

DSR Recognition Program Flyer

This flyer highlights our Shining Star Series, a recognition program that celebrates our top DSR partners with gift cards, featured interviews, and social media shoutouts.

Website Integration Instructions

This flyer walks you through adding a “Financing” menu item to your website, which helps you capture more leads, improve customer experience, and shorten the sales cycle. Setup only takes a few minutes!

AQ Integration Instructions

This guide shows how to use a financing flyer and custom footer in AutoQuotes to highlight financing, helping customers understand their options and reducing budget objections. Great for making financing more visible and impactful in every quote.

AQ Financing Intro Attachment

This one-page PDF is designed to be attached to AutoQuotes proposals to educate customers on financing options. It highlights the key benefits of financing and introduces us as an experienced, foodservice-focused partner, helping buyers feel confident and informed as they review their quote.

AQ Footer Instruction Example

Add your financing footer in the 'Greeting and Footnotes' section in AQ using the copy in the AQ Integration Instruction guide above to educate customers on their financing options and make it easy to apply!

AQ Footer Example

This image shows you what the financing footer looks like once it's been added to your quotes. Educate your customers on payment options and get to "yes!" faster with our easy AQ integration options

Franchise Partnership Flyer

Tap into the franchise space with confidence! This flyer highlights our tailored approach to franchise financing, helping you expand existing partnerships and win new business. It outlines the benefits of co-branded marketing, custom programs, and expert support that help you stand out from the competition.

Customer Materials

These ready-to-use flyers and handouts make it easy to promote financing to your customers. Perfect for emails, showroom displays, site visits, and trade shows! Use them to spark conversations, overcome budget objections, and help customers say yes with confidence.

Customer Financing Guide

Share this guide early to help customers understand their financing options. It covers benefits, programs, requirements, and how it all works.

Customer Financing Flyer

This one-page flyer is a quick overview of equipment financing. It’s great for printing, keeping on hand, or bringing to trade shows as an easy reference tool.

Franchisor Flyer

This flyer highlights our franchise-focused financing programs. Share it with franchisors to show you have a financing partner who understands their model and is ready to support their operators.

Line of Credit Flyer

This flyer introduces Bankroll, a flexible revolving line of credit designed specifically for the fast-paced foodservice industry.

Middleby Flyer

Did you know we're Middleby Financing? This flyer promotes financing options for Middleby equipment, highlighting fast approvals, fixed payments, and flexible terms.

2025 Tax Updates Flyer

This flyer breaks down 2025 tax benefits available for equipment purchases, including Section 179, bonus depreciation, and more, highlighting how financing can help operators save big while preserving cash flow.

Service-Related Upgrade Flyer

This flyer introduces flexible financing options tailored for foodservice operators, making it easy to replace critical equipment fast, with fixed monthly payments, simple approvals, and support from industry experts.

Physical Materials

The items in this section are designed to be used in showrooms, on-site, or at trade shows to help dealers proactively promote financing. Many customers don’t realize that financing is available for commercial equipment, or they may feel uncomfortable asking about it. Having visible materials on hand makes it easier to start the conversation and can lead to more closed deals. Email Kim@fsfoodservicesolutions.com for more information on physical materials.

Please note that some items are only available to partners who have begun sending application volume to us.

Postcards

Our postcards are a quick, high-impact way for your outside sales team to introduce financing on the go. Designed to fit easily into folders, mailers, or leave-behind packets, it highlights the key benefits of financing and includes a QR code that links directly to the application. It’s a simple, professional way to proactively offer financing, wherever your reps are meeting customers.

Financing Tabletop Sign

This metal sign is available for partners that have started sending us application volume. Designed for high-visibility placement on counters, shelves, or next to equipment, it features a QR code so customers can apply with ease and will be personalized with your logo, making it easy to promote financing in a polished, professional way.

Financing Equipment Magnet

This eye-catching 5x4 magnet is designed to be placed directly on equipment, letting customers know financing is available. It prompts buyers to ask about affordable monthly payments and reminds them that installation, freight, and other costs can be included. With a built-in QR code to apply on the spot, it helps drive more applications, support upselling, and ensures financing is always part of the conversation, without relying on your sales team to bring it up every time. Magnets are available to our partners that have started sending us application volume.

Small Equipment Magnet

These small 2X2" magnets are a great way to promote equipment financing and make the application process easily accessible for customers visiting your showroom!

CLICK HERE TO SCHEDULE A MARKETING STRATEGY CALL AND REQUEST PHYSICAL MATERIALS

Social Media Content

This section includes ready-to-use social media copy and graphics you can post to promote financing to your customers. Proactively highlighting that financing is available helps remove budget barriers, opens up conversations, and can be the key to closing more deals, especially with customers who don’t realize it’s an option or feel awkward asking. These tools make it easy to spread the word and drive more sales.

Social Media Copy

Copy and paste these posts to your social media pages to promote financing options to your customers; they're designed to spark interest and drive action. If you have a custom FS Foodservice Solutions landing page, be sure to link to that instead of our main page to keep the experience seamless for your customers!

We're Here to Help You Stand Out

We see ourselves as an extension of your marketing team; the better we understand how you go to market, the better we can support you with materials that seamlessly fit your strategy. Whether you need co-branded pieces, creative campaign ideas, or fresh ways to promote financing, we're here to collaborate, customize, and think outside the box. Let's make sure your financing offerings, and your brand, get noticed!

BOOK A MARKETING STRATEGY CALL TODAY

224-344-2910

info@fsfoodservicesolutions.com

www.fsfoodservicesolutions.com